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History of ownership traced back to Karhu Sports. After World War I, Karhu Sports was hit hard and was financially uncomfortable as they ran short on capital. To raise money, the owner agreed to sell the trademark to their logo to Adidas. It cost Adidas €1,600 and two bottles of whiskey.
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But if you're looking for a simple answer to the question "What is the real logo of adidas?", here it is: We use the Performance logo as the main brand mark of adidas, as the uniting core mark that serves as an umbrella to all the brand segments. But the more complete answer is that there are indeed multiple logos, each with their own usage.
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The Adidas logo was first changed in 1949, where "Dassler" was replaced by "Adolf Dassler" along with the words "Adidas" and "sportschuhe" in the lower part of the logo. Unexpectedly, the story of Adidas' final adoption of the three stripes starts in Finland.
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NAKHON PATHOM, THAILAND-NOVEMBER 17, 2018:Paper bag Adidas original logo for product Adidas original. Adidas - German industrial group specializing in the production of athletic footwear, apparel. BERLIN - AUG 12: Sport jacket and blue label with Adidas Original logotype in Berlin on August 12. 2023 in Germany
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The original Adidas logo wasn't quite as clear and straightforward, but it contained a spiked running shoe that sported the iconic three stripes. Later, in 1972, Adidas introduced its trefoil logo design, which is still used as a vintage logo today. Just as the Olympic Games opened in Munich, Germany, Adidas presented the new logo to.
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The famous Trefoil logo, formerly used on all Adidas products, has since 1997 been applied only to heritage products; the Performance logo, which had from 1991 been seen on the "Equipment" range of products, replaced the Trefoil in 1997 across the rest of the Adidas line.
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1971: The Trefoil Logo In 1971, the company began making clothing, so they changed their logo shape to the now iconic trefoil. This trefoil logo is made up of three football-shapes arranged in a way in that the bottom was curved. This 1970's version is now a throwback used for the Adidas Originals line.
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The original 1949 logo for Adidas featured the only thing he sold at the time, a shoe. A track and field spiked shoe with the signature Three-Stripes sat between the two extended tails of the letter Ds in Adidas. "Sportschuhe," which is a "sports shoe" in German, was written under the name Adidas, and the logo frequently appeared in a.
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The very first, albeit short-lived, Adidas logo included Adolf Dassler's full name at the top, as well as the new Adidas brand name with sportschuhe (sports shoes) at the bottom. The symbol in the middle was a shoe with the tell-tale track and field spikes on the side.
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Licensing This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain. Although it is free of copyright restrictions, this image may still be subject to other restrictions.
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Dassler: 1924 When Adolf Dassler founded Adidas in 1949, the company's logo was simple but eye-catching, highlighting the co-founders' names. The logo featured the surname "Dassler" in a bold, sans-serif font, with the "A" and the "S" slightly overlapping in the middle. Below the name was a unique emblem - a bird carrying a shoe in its beak.
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Originals Sweatshirts. Chunky Sneakers. Originals High Top Shoes. Originals T-shirts. Pink Clothes & Shoes. Primeblue Nmd R1. Primegreen Gear. Live the 3-Stripes life in adidas Originals logo gear. Browse clothing, shoes and accessories with Trefoils and 3-Stripes and show your brand love.
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In 1991, the public saw a new logo version - three tilted stripes resembling a mountain. The Adidas logo as we know it today was designed in the early 2000s and features a circle crossed by three curvy lines. Meaning behind the Adidas logo Initially, Adidas added stripes to its running shoes to make them more durable.
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The original logo featured the lettering "Dassler", the second name of the co-founders. This first version history started in 1924. Stripes, of which there are three This logo was simple itself, nothing special really. The approach the company employed was to put three strokes on everything that rolled off their production line.